Outdoor Advertising: How Street Advertising Can Benefit Your Business

With the rise of digital marketing, it's easy to overlook the benefits of traditional advertising methods. One such method is street outdoor advertising, which involves placing ads on billboards, bus shelters, and other public spaces. In this post, we'll explore how street outdoor advertising can benefit your business.

Increased Visibility

Street outdoor advertising offers high visibility to a large audience. Unlike online ads that can be ignored or blocked, street ads are impossible to miss. They're often placed in high-traffic areas where people are likely to notice them. This means your message will reach a wide audience without any effort on their part.

Targeted Marketing

Street outdoor advertising allows you to target specific demographics based on the location of your ad. For example, if you're promoting a new restaurant in a particular neighborhood, you can place your ad on a bus shelter or billboard in that area. This ensures that your message reaches the right people at the right time.

Affordability

In comparison to other forms of advertising like television or radio ads, street outdoor advertising is relatively affordable. You can negotiate rates with advertisers and choose the duration and placement of your ad according to your budget.

Creative Freedom

Street outdoor advertising offers creative freedom for businesses looking to make an impact with their marketing campaigns. With larger-than-life billboards and eye-catching designs, you have the freedom to create visually stunning advertisements that capture attention and leave a lasting impression.

Rise of Digital Integration

With technology advancing rapidly in recent years, street outdoor advertising has integrated digital elements like QR codes and augmented reality into their campaigns. These interactive features allow customers to engage with your brand in new and exciting ways, leading to increased brand awareness and customer engagement.

Conclusion

Street outdoor advertising is an effective way to reach a large audience without breaking the bank. It offers creative freedom, targeted marketing, and increased visibility that can benefit businesses of all sizes. By integrating digital elements into their campaigns, street outdoor advertising has become more engaging and interactive than ever before. Consider adding this traditional method to your marketing strategy for maximum impact.

Frequently Asked Questions

  • What types of street outdoor advertising are available?
    • Billboards
    • Bus shelters
    • Banners
    • Posters
  • How much does street outdoor advertising cost?
    • The cost varies depending on the location, duration, and size of your ad.
  • Can I target specific demographics with street outdoor advertising?
    • Yes, you can choose the location of your ad based on the demographics of the area.


Related Links:





2: Outdoor Advertising | Street Media Group, Colorado

https://streetmediagroup.com/
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Street Media Group · Outdoor Advertising at its Finest · Strength in Design · "StreetMedia's bus shelter advertisements have boosted sales for our businesses. · Our ... Powerful and innovative outdoor advertising opportunities. Outdoor Advertising at its Finest DIGITAL BILLBOARDSTRADITIONAL BILLBOARDSBUS STOP ADSBUS ADVERTISING BENCHESDIGITAL KIOSKS Street Media Group can help your business make a big impression on thousands of consumers every day. Our inventory is carefully placed at all the best locations and our edgy creative is all yours. At SMG we create breakthrough visual experiences in the most happening places. Design is our core strength. That’s so true, we wrap creative services into every buy. "StreetMedia’s bus shelter advertisements have boosted sales for our businesses. We saw an immediate 15% jump in sales at one location and 10% across the board. Oftentimes, people forget about the power of traditional marketing in today’s social media environment." Our powerful combination of demographically-desirable markets, dynamic products, and competitive pricing offers advertisers exciting opportunities. Customizable billboards at your fingertips. This state-of-the-art technology offers SMG clients direct access to our full line of digital billboards from the convenience of their smartphone. At StreetMedia, we’re motivated to develop and innovate. We relentlessly seek to improve our product types and market coverage to provide our clients with powerful, strategic advertising options. Check in here for a list of some of our more commonly-asked questions and answers. From advertising strategies to out-of-home design principals and even billing options, we likely have the answers to your questions here.




3: Outdoor Advertising Control

https://www.penndot.pa.gov/.../RoadDesign/.../outdoor-advertising-control/
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This operation helps keep highways safe for drivers and helps ensure Pennsylvania receives Federal funding for road projects. Please see below for an ... An Official Pennsylvania Government Website DOT > Projects & Programs > Road Design & Environment > Road Design > Right-of-Way and Utilities > Outdoor Advertising Control Service Club & Religious Notices ​PennDOT controls the placement of outdoor advertising devices (OAD) along many roadways as required by State and Federal laws and regulations, which is overseen by the Federal Highway Administration (FHWA) based on the Highway Beautification Act of 1965. This operation helps keep highways safe for drivers and helps ensure Pennsylvania receives Federal funding for road projects. Please see below for an explanation of the areas under the Department's control, an overview of each type of OAD, and the web map of affected routes. Right-of-way (ROW) is the real property rights obtained for a transportation-related facility funded under Title 23 of the United States Code. It can include shoulders, berms, and additional area needed for highway purposes. The size of the right-of-way varies between road segments and can be provided by PennDOT upon request. For the most part, only official traffic control signs approved by the Department are legally allowed inside the right-of-way, including Logo Signs and Tourist-Oriented Directional Signs (TODS). Additional signs that can be placed in the right-of-way with PennDOT approval include: Signs and banners approved by a resolution from the municipality that comply with PennDOT requirements given in Publication 46. Historical markers and custom municipal name signs that comply with Publication 46.




4: SCDOT Outdoor Advertising New and Existing Permits and Laws ...

https://www.scdot.org/business/outdoor-advertising.html
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Outdoor Advertising Office 955 Park Street, Room 125. Columbia, SC 29202-0191. Mail: South Carolina Department of Transportation Attn: Outdoor Advertising ... Any sign structure or combination of structure and message in the form of outdoor sign, display, device, figure, painting, drawing, message, plaque, poster, billboard, advertising structure, advertisement, logo, symbol or other form which is visible from the main-traveled way requires a permit. SCDOT is pleased to announce the launch of its new Outdoor Advertising Control System! SCDOT's New Outdoor Advertising Control System for managing the life cycle of outdoor advertising signs and permits is web-based and customer-friendly. The New system is expected to provide customers the benefits of improved outdoor advertising permitting workflow management, more avenues for retrieving permit data for the sign owners as well as SCDOT staff, and greater transparency by allowing access to sign/permit information such as account status, invoicing, report generation, access to historical data, and a link to SCDOT's electronic payment processing system for processing fees by credit card on a secured website. From Tuesday, January 1, 2019 onward you will be taken to the New Outdoor Advertising Control System when you click on the button below to login to the existing customer portal. Before using the New system please review the user reference guide link which is available on the top right hand corner of the screen labeled with a question mark as shown below. If you are an existing permit holder and know your owner ID number or are a user of the current customer portal please note that all your permit information has been moved over to the New system. If you are having problems during the login please send an email for login assistance. Please include your owner ID number, name and contact information in the email. An SCDOT ODA staff member will reply to your email or contact you within 1 business day.




5: InSite Street Media: Welcome

https://insitesm.com/
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Our expertise stems from decades of successful operation of a multitude of outdoor advertising products, including transit benches, transit shelters, bus ... Out-of-home advertising that really works Transit shelters provide 24-hour visibility to vehicular and pedestrian traffic at high circulation locations, usually along the main arteries of metropolitan markets. Westchester • Long Island • NJ • CT  Buses • Benches • Transit Shelters Hillsborough County • Pinellas County Cobb County • Gwinnett County • Fulton County Buses • Benches • Transit Shelters • Soofa Signs Miami-Dade County • Broward County Benches • Transit Shelters  Prince George’s • Montgomery County MD Buses • Benches • Transit Shelters Benefits of Outdoor Advertising InSite Street Media is a leading outdoor advertising company known for innovation and excellence in the development and management of out-of‐home media assets. Our expertise stems from decades of successful operation of a multitude of outdoor advertising products, including transit benches, transit shelters, bus advertising, and other non‐traditional out-of-home formats. No other OOH company can offer you the same ad placements Businesses across a wide range of industries have found success advertising with us, including: Our team of dedicated professionals will show you how! Fill the form below to learn more. We look forward to working together. Vice President, Sales & Marketing © InSite Street Media is part of COA Group of Companies.